Info-Leeches and other E-Invertebrates

For example, when you call a resort and ask for room rates, you’ll most likely be quoted what are called “rack rates.” These are the non-discounted rates that resort properties can charge when they’re almost booked to capacity. In reality, though, resort properties aren’t usually full, and rooms are perishable commodities. If a room goes empty for a night, that represents lost income that the resort can never regain. Wholesale travel packages take advantage of this phenomena and book blocks of rooms at non-peak periods to get the best rates. The resorts readily agree because they need to fill the rooms and they know that guests will spend money on ancillary products, such as restaurant charges, room service, and gift shop purchases.. Get Lunchbox Wholesalers at Salehoo wholesale directories, see how Salehoo can help your business. For example you can become a seller of baseball gear including gloves bats baseballs bags uniforms training gear. Read on to find out more about Lunchbox Wholesalers and Salehoo Wholesalers. With these eleven parameters you should now have enough knowledge to get you started in the right direction for evaluating a drop ship guide. More on Lunchbox Wholesalers at Salehoo wholesaler directory.

I started selling lighters when I had my route in San Diego with about 600 stores. Other distributors told me about how much money they were making with lighters so I decided to give them a try. They were right. Since the first day we introduced them to the stores they were best sellers and they have remained best sellers for years. Read on about Lunchbox Wholesalers and how Salehoo wholesale directory can help you. You can enter the name of a product you would like to put up for sale into a wizard and get information about how popular it is with your competitors in other words the power of competition to be faced or more accurately how many people are trying to sell the item. More on Lunchbox Wholesalers below.

The funny thing is we only sold wholesale on eBay. And it seemed we were the only ones really selling wholesale. Most people selling at “wholesale prices” were selling at about 3 times what we could get any of their items. Find out more about Lunchbox Wholesalers and how Salehoo wholesale directory can help you start your own business from home. Over the past three years it has auctioned merchandise with the gross value of $264 million. Lunchbox Wholesalers: Find out how Salehoo wholesale directory can serve YOU!

Get: Lunchbox Wholesalers at Salehoo wholesale directories, and get a head start in your own startup business. The only way to thrive in your startup business is to get quality products cheaply, and from 100%, weekly verified wholesale suppliers from all over the world. CLICK BELOW for FULL DETAILS Inside

We all know the old adage, “The Customer is Always Right.” If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday.

Before I started my online business, I was just on one side… the customer. I whole-heartedly believed in the above adage and never questioned it at all. In fact, I would get rather perturbed at ANY business owner, manager, or supervisor that would disagree with any complaint I had.

When I started my own online business back in 1997, I slowly began to learn the “other side.”

My business products are all downloadable. If your business includes downloaded material, you know where I’m going with this one. I get NUMEROUS complaints EVERYDAY about usernames and passwords not working, corrupt downloads, and the big one… “I can’t open the download.” Now I always reply in a very helpful gesture, but my first question is always, “Are you entering the username and password exactly as shown?” This seems to be one of the “biggies” with newbies. They do not understand “case-sensitive” — heck — they don’t even know what that means!

But it doesn’t matter HOW simple I make the instructions and overall download process, I STILL get these everyday. I am accused of being a “scammer” at least 4 - 5 times a week… and that’s on a GOOD week! :o)

The whole point of the above example is NOT that customers are wrong — that’s not the problem at all. Many of them are very new to the internet and sadly, they do not read through the directions most of the time. I have found that I basically have to put myself back into the “newbie” frame of mind — as hard as that is to do! I don’t remember NOT knowing how to download, enter case-sensitive passwords, etc.

You MUST try to understand that customer… at the point of contact, whether by email or phone, they have probably sat there for HOURS trying to figure it out. They are irritated, angry, and they’ve pretty much decided at that point that you scammed them.

Yes, it’s irritating getting these “dumb” questions and emails even when you have them broken down so simply in the instructions. But face it, you’re going to get them and you will get them often as more and more climb on the “web wagon.”

When I get a very insulting email (yes, I HAVE been called the “B-word,” the “MF-word,” and recently a new one that I have never heard before… it was quite disgusting), I do not answer it immediately. I let my initial anger subside. When I can read through it and giggle… it’s time to answer. I find that 80 - 90% of the time, the customer is VERY embarrassed of their initial email by the time I have helped them courteously through their problems.

I had to learn this process through time. Believe me… I am a VERY sensitive person and I used to take these to heart. It HURT! I had to revert back to my “customer side” as well as the “newbie” frame of mind and do my best to understand the person’s anger.

One angry customer can lead to thousands if not millions in lost business revenue! Especially on the internet. That one customer tells one friend who in turn tells another and so on a so forth. You COULD get a real “psycho” customer that decides to start a website all about YOUR company and YOUR poor service or product.

Watch that one spread like a virus! :o)

On the other hand, exercise great customer service (get those emails answered within 24 hours, folks) and watch the *praise* of your company spread! I guarantee that you just GAINED thousands in sales!

MOST importantly remember these three things:

** LOVE YOUR CUSTOMER

** UNDERSTAND YOUR CUSTOMER

** VALUE YOUR CUSTOMER

You are NOTHING without them. Treat them like gold and you will RECEIVE gold in return!

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

Poker has been a card played amongst friends and professionals for centuries. It has long since been one of the most popular card games as well as gambling pursuits. Players get to pit their wits against friends, colleagues or even enemies in the game. Inevitably with the rise in popularity in the Internet during the mid 1990’s, the opportunities available to all industries allowed many to move into the online sector. The gaming industry was quick to capitalise, creating sites dedicated to gambling and games. Poker was possibly not the most obvious choice to become one of the largest businesses. However through the online forums and interactivity of the once very linear game, the online poker industry thrived. So much so that it is now one of the most lucrative and competitive markets on the Internet.

The online version of the game of poker is fundamentally the same in terms of rules and etiquette, but a number of the things familiar to many players of the traditional games have either gone or been replaced. The Internet offers people the opportunity to create and expand industries and develop new ideas. This is essentially what happened to poker as it has become rejuvenated and popularised beyond all possible comprehension. As a result of the radical changes in interactivity and game play the game of poker has become one of the most popular online games.

The thriving industry has been growing many folds each year, keeping old customers and generating new ones with exciting game play and extra bonuses. But in such a competitive environment staying ahead is essential, therefore advertising and becoming an important industry name are important factors. Like most industries the poker business has been quick to take advantage of the thriving affiliate market. The affiliate program allows poker companies the free range of advertising without having to shell out huge volumes of their capital.

The affiliate market works by large Internet sites rewarding smaller subsidiary sites with money on receiving new customers. The system is an intricate web of advertising that offers small sites the opportunity to capitalise from the success of larger sites. The larger the industry the greater the opportunity of earning serious money. Therefore a thriving industry just based on affiliates has boomed out of the online gaming industries. Affiliates can earn substantial amounts of cash, based on a percentage of the money generated by the customers they attract, it doesn’t take long for an affiliate marketer to generate serious business for themselves. The bonuses and opportunity that come with working with such a large industry has opened the doors to affiliates to make money. The potential profits for both parties make the affiliate program means that it is in the interest of each of them to promote and reward each other. The affiliates incentive is to provide customers in exchange for money, whilst the poker rooms enjoy the extra income bought in by new customers. With both parties benefiting hugely, it is no wonder that the market has become so competitive and even more successful.

Discover the secrets of top poker affiliates and discover how to find the best poker affiliate program at http://www.epokeraffiliate.com/

If you have ever made and designed your own software, you will
have likely already learned the lessons in this article. The
same lessons can be applied to the businesses of most Internet
marketers.

The main lesson I learned was that it does not matter how good
your software product is, the quality of the product does not
ensure its financial success.

Microsoft of course is an exception for a number of reasons.
First off, Microsoft has always sold their product first to the
computer retailer. Secondly, they have built the legal war
chest to force businesses to pay for their products. They also
have the war chest available to promote their products with
tens or hundreds of millions of dollars.

My business is not a Microsoft and yours may not be either. So,
we do not have the lock on selling our products as a necessity
to the middle man, and we do not have the same kind of budget
that Microsoft possesses. Even still, we should never ever give
up on our hopes and dreams of success.

NEVER GIVE UP HOPE!

I am able to share this message with you from a position of
experience.

See, I am a programmer of moderate knowledge. I have undertaken
software projects on several levels while searching for that
infamous pot-of-gold.

In the early, early days, I wrote three separate software
packages for direct resale to the public. The first and second
time, I supposed that it just was not the right package to get
the attention of the public.

The third time out, I approached the project with the shareware
attitude. I sold one copy of the package.

The fourth time out, I gave the software for free, but supported
by ad revenue. Selling advertising on an unknown name is tougher
than giving away the software. I gave away several hundred copies
of the package, but did not sell a single ad lot, so I ended up
serving my ads alone.

The fifth time around, I finally got a grip on the challenge. I
had developed software for my own use, and thought others might
like the package. I was right.

THE HARD, NAKED TRUTH

I could have offered the package for resale, but it was software
that could only be used by a very tight niche market. There were
only about 500 people who I suspected might be interested in the
product as a stand-alone application.

If I sold the package for $100, I might could have made $50,000
on the product alone, but that is optimistic. At $100, I am
willing to venture that my takers would have been fewer than
50 strong. So now, my gross earnings on the product may have
been $5000.

Realistically, I would reach my largest market base at about
$20 per user. If I could have turned that $20 on the 500 users,
then my earnings would have been a maximum of $10,000 earned on
the product. Granted, that is not too shabby, but it is far from
exceptional. It is definately not on the scale of Microsoft.

THINKING OUTSIDE OF THE BOX

I finally realized that if I were to offer my software as a
service, then I could resell the service to the same people
over and again. By offering the product as a service, I could
then insure that I would have a continuous source of income to
spur the upgrades that are discovered to be needed down the
road.

Over the last three years, I have tweaked and prodded the
software to offer more and more value to the service and to
increase the ability of my clients to get real value from my
product/service.

My service is designed to help writers of free-reprint articles
to get their articles delivered to ever-expanding groups of
publishers who are looking for great content to reprint.

Since January of 2002, I have managed to triple the number of
publishers and webmasters I am able to reach with my client’s
content. Along the way, I have been able to improve my program
to add even more added-value services to my basic package. I
could realistically increase the cost of my service by five
times, and my clients would still be getting their money’s
worth from my service. And yet, more added value services are
right around the corner.

THE SOFTWARE OF MY FUTURE LABORS

I have finally learned the lesson of how to sell my software
online. With my future software products, some will be offered
as a free service so that I can get the additional exposure,
and others will be offered as pay services.

I have earned more money for my service than I had ever hoped
to earn as a software product. And the money is continuous
which gives me the opportunity to receive additional benefits
to my pocket book when I decide to upgrade the software.

My latest individual software package has been put up on my
site as a free service so that I may receive the additional
exposure.

If you are a webmaster and you are using content written by
others to spice up your site’s value in the search engines and
in the minds of your visitors, then this new software will be
of good value to you.

In order to meet the terms of reprint stated by the writer of
the content you are using, you must hyperlink all URL’s in the
article copy. Doing this hyperlinking by hand is a real painful
experience, especially if you are using lots and lots of content
written by others. By using my newest, most nifty little tool,
all you have to do is to put the text copy of the article into
the form and click “convert,” and the software will hyperlink
all URL’s in the copy that you are working to prepare for quick
and easy placement into your site.

This software is called the “TPW Text-to-Hyperlink Conversion
Tool” and it can be found at: http://thephantomwriters.com/link-builder.pl

AN ADDED VALUE

Even though this software is mostly used by the webmasters who
take my client’s content for reprint on their websites, from my
site’s article archives, this software is actually an added
value to my paying client’s as well.

By targeting the software to those who will use my client’s
content for reprint, my client’s are assured that there is no
reason why the webmasters would not be able to hyperlink every
article that is used from my website. My client’s benefit from
this tool because their terms of reprint are honored much more
frequently than ever before.

IN CONCLUSION

By targeting my software to both sides of the equation, my user
base and my client base, I am offering added value services to
both groups and providing my potential clients more reason to
buy my services.

Perhaps as you look down the road with what you are going to be
doing with your website, you will find more ways to extract more
income from your own website.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.

ABOUT THE AUTHOR:

Bill Platt is the owner of http://www.LinksAndTraffic.com

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