Info-Leeches and other E-Invertebrates

Let’s see here… as of today Google states it has indexed 8,058,044,651 Web pages! Not all are quality, not all are of interest - as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the fact that in my not so humble opinion the Web is saturated, how are you going to get found in this mess?

Bullseye marketing! You know what a target looks like, right? All those circles getting smaller until you get to the one in the center - the bullseye. When you play darts, or go to the shooting range you score less with each hit that is in the circles furthest out. If you use this analogy when you think of online marketing, you cannot help but improve your overall rankings.

Each and every day e-mail lands in my inbox touting special super duper never before heard of ways to get your site listed on search engines. Many are just touting the very same bullseye theory I am going to discuss with you here - but for a price. There is no top secret elusive way to get search engine listings; as a matter of fact it is really black and white.

Here are the key bullseye marketing tips you should always consider:

=> Create your own target and begin to carefully create your phrases - no one word keywords here - use phrases that you know for a fact those looking for your site will use - not what you want to get found by. Many times these are two entirely different sets of keyword phrases!

If you are not sure what folks are actually using, use the WordTracker Service which offers a free trial. As WordTracker accurately claims: “Target the wrong keywords and all your efforts will be in vain.”

After investigating your market’s keyword phrases, start with the bullseye containing only your most important one or two 2-3 word keyword phrases.

=> As you move to the outer circles in the target, note your less important phrases - up to two per circle. This allows you to prioritize your efforts knowing which terms are those terms that are most important and possible for you to get found by. You really need to be realistic here and not use terms that your site does not back up with content. Simply typing keywords in the code doesn’t make it so!

=> Once your target is complete, begin with the bullseye and make sure that your top page’s title, description and Meta keyword tags use only these phrases. Also make sure to include these phrases sprinkled throughout your top page copy.

=> Now move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. If the phrases in any target circle are not closely related or do not apply to each other, you can simply create a page with information and resources that applies to each specific term. As a matter of fact that works even better!

=> Don’t have pages that target each desired phrase or have pages that have 10s or 100s of keywords in the Meta tags? Then it’s time to get your bullseye marketing program up and in place ASAP! You want to begin the process of creating information packed pages targeted at one or two keyword phrases each and add them to your site.

Search engine crawlers are not sentient; they don’t think they don’t surmise. They gobble up what is on your site based on the content and the code and then based on each search site’s unique algorithm it is determined how your site will be listed.

The key to bullseye marketing is that less is more. The more keywords and phrases you have on each page, the less you are about any one thing which minimizes your chances of pulling relevantly for any given phrase. You actually will dilute your site’s relevancy by trying to get found by everything under the sun on one page or even a handful of pages. And if you do not have content that backs up those phrases - well, as we say here in Chicago - foe-ged-aboud-it!

Target your bullseye and have your site mimic that layout. You’ll be pleasantly surprised as you see your targeted pages gain higher relevancy and that leads to more prominent rankings!

Do not dilute this process! Use target marketing and hit the bullseye!

Download my free Bullseye Marketing Worksheet and Target with the
above instructions @: http://www.theistudio.com/bullseye_marketing.html#worksheet
Adobe Acrobat Format: [108K]

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse
who has played @ http://www.TheIStudio.com for over a decade. Check out her popular Technology Cheat Sheets @: http://www.LearnAndThrive.com

An official spokesman of Irrigation Department Punjab disclosed
here that a project for prevention of pollution of river Ghaggar
amounting to Rs. 536 crore had been prepared and submitted to
Government of India for sanction 70% of the project cost shall
be borne by Govt. of India and balance 30% by govt. of Punjab
total 33 towns would be covered under this project and it would
completed in a period of 5 years. However the most critical
reach of Ghaggar for Punjab State was its crossing point with
Sangrur- Khanauri-Jind road where in 5 major towns casuing
pollution can be covered. These towns were Patiala, Rajpura,
Derabassi, Zirakpur and samrala. Estimated cost of covering
these towns in the 1st phase was Rs. 190 crore. A provision of
Rs. 160.80 crore as state share had been made under the project
for 10 th five year plan. A project for special Central
assistance for urban water supply and sewerage schemes costing
Rs. 88.00 crore had been submitted to Govt. of India for
approval. This project covers water supply scheme for 21 towns
and sewerage schemes for 32 towns. Under this project Govt. of
India provide funds out of which 30% would be grant and 70%
loans. A provision of Rs. 25 crore had been made for this scheme
in the 10 th five year plan. Panjab@abcnewsnetwork
http://abcnewsnetworkpanjab.blogspot.com/

As the 2005-2006 ski season unfolds it appears to be heading for
the record books. The snowfall across Colorado has come in
welcome piles of powder throughout November and December.
Revenue and smiles are up as visitors pour into Rocky Mountain
winter wonderland. Next up, breaking the season barrier of 12
million skier visits. Winter Park Ski Resort announced that
2005-2006 could become its best season yet. Winter Park, with
its close proximity to Denver, its ski train (www.skitrain.com),
and a small town charm is a local’s favorite. Accommodations in
the surrounding area are plentiful, but for a quaint and
charming retreat, a rental cabin or condo with fireplace is the
perfect choice for a snowy mountain escape. Vacations Inc
(www.vacationsinc.com) specializes in both large and small
vacation rentals for Winter Park and The Fraser Valley.

Winter Park has justifiably gained a reputation for world class
skiing and snowboarding, but many vacationers are now in search
of unique activities to add to the traditional fare of
downhilling. In order to achieve a more rounded winter vacation
experience, the valley has evolved to offer a host of outdoor
winter activities both for the skier and non skier alike.

Winter Park Ski Resort is 3000 acres of greens, blues, and
blacks, both groomed and knee deep in the white stuff. Winter
Park is one of Colorado’s premier resorts and is most easily
accessible from Denver and the airport. Cross country skiing is
also popular in Winter Park with over 260 kilometers of groomed
trails. The Fraser Valley offers a wide variety of choices for
skating, classic or venturing off the track.

Numerous companies throughout the valley specialize in
snowmobile rentals and provide maps, grooming information, and
guided tours. The snowmobile tour offered by Grand Adventures
(www.grandadventures.com), which aside from being an
exhilarating ride to the top of the Continental Divide and back,
follows the historic “Moffat” railroad route that trains had to
use up until 78 years ago when the tunnel through the mountains
was completed.

Sleigh rides are a romantic way to enjoy a starlit evening in
Fraser Valley. For the animal lover, Dog Sled Rides offer a
thrilling journey through Winter Park’s beautiful backcountry.
Snow tubing is an exhilarating ride down the slopes and is a
wonderful activity for both kids and adults alike.

After a long day in the cold, hot mineral baths are great for
getting rid of a chill. Located about 30 minutes from Winter
Park, the hot mineral pools and baths once used by the Ute
Indians for their healing powers are newly renovated. Brian
Lence, Vice President of Sales and Marketing for Vacations Inc
described the pools as the “ultimate unique experience…
imagine yourself relaxing in a 112natural mineral pool, looking
out across the Grand County snow-laden vistas of rivers, meadows
and mountains, and right in front of you along comes a coal
train or the Amtrak California Zephyr to provide the sound
effects. It doesn’t get more unique than that!”

For those who prefer to remain indoors, Winter Park offers
quaint shops of all types and numerous dining locales, both fine
and not-so-fine. Also, the ski train provides an escape to the
city lights of Denver’s downtown for the urban minded.

This season is breaking snowfall records. Winter Park,
Colorado’s winter wonderland is your escape. Come enjoy the
powder.

Visit www.vacationsinc.com for Winter Park activities and
vacation rental information.

If you are depending on Google AdSense for revenue for your website, you need to learn the truth about AdSense placement to ensure that you are getting a high number of clicks on the ads. When it comes to Google AdSense, not getting clicks means your website is not earning revenue! However, by learning the truth about AdSense placements, you will soon see a higher number of clicks on your Google AdSense reports.

The truth about AdSense placement is that there is a trick to it. You want to do several things to make sure those ads get clicked on - especially if you are depending on that income! Start by determining where to place the code on your pages. There is no one spot that is right for all websites and all webpages. It just doesn’t work that way. Each website and each page is unique, and the goal of the page is unique - therefore, the placement of the ads must also be unique.

If possible, you should use “tricks” to get your ads clicked on. The more the ads look like actual content on your page, the more they will get clicked on. For instance, if you have a directory of listings on your site, you would want to make the font and colors the same, so that the Google ads actually looked like part of the directory listing. A good way to integrate the ads into content is again to use the same fonts and same colors, and to place the ads in the middle of the pages content.

The more you can integrate the ads into your pages in a way that looks like it is part of the content, as opposed to ads on the pages, the more clicks you will receive. You definitely need to match your ad fonts and font colors to your pages fonts and font colors. Retain the same look and feel of your website wherever possible. If you are making the ads part of the content or part of a directory listing, choose not to use a border around the ads. This customization can all be done through the Google AdSense control panel when you login to your Google account.

If you can’t make the ads appear as part of the actual content, you have to determine where your visitors attention is focused on your pages, and place the ads in that general area - where they can be seen. Again, you want to match the look and feel of your website, but in this instance, you should probably use a border around the ads.

The truth about AdSense placement is that you should place the ads where they will be the most visible to your visitors. You want the ad blocks to look like they belong on your pages, but at the same time, you want them to draw attention as well, so that your visitors will click on them. Furthermore, if you can include the ads as part of the content itself, you will find that you are getting a higher number of clicks - almost overnight!

You’ve probably heard that putting your AdSense ads in certain spots on a page increases clicks. This is not necessarily true. Although some places generally are “hotter” than others, the ads need to be located where they will get the most clicks. Depending on the content on your pages, the layout of your pages, and your visitor’s attention, this will vary from website to website, and from web page to web page.

This brings us to another fact that you need to know. Placing the ads in a particular spot on one page is no indication that the ads should be placed in the same place on a different page on your website. Again, think about how you can integrate the ads into your content, and where your visitor’s attention will be focused. This will vary from page to page in many cases.

Just remember that there are many factors to consider when determining the truth about AdSense placement for your pages. What works well for one website may not work for another. What works well for one website page may not work well for all pages on that website. Experts are great for a lot of things, but when it comes to placement of AdSense ads on your website, you have to be your own expert!

Jason is a successful Internet Marketer, and posts regularly on his Adventures In Internet Marketing blog. Take a minute right now to sign up for his newsletter for more great information!

From:babytimeblogware.com

A baby shower is a
party or celebration, normally given by a best friend, close
family member, or co-worker of the mom-to-be, that occurs
several months before the birth of a new baby in which expectant
parents receive gifts or money for their expected child. So,
customarily, it was considered inappropriate for a family member
to host as the event focuses on openhanded donation of gifts.
Every mother wants a beautiful baby shower to welcome her new
baby. Baby shower decorations, shower favors, shower games,
invitations, and all such baby shower gifts make your baby
shower all you dreamed it would be. Create a truly unique baby
shower setting with baby shower goods from. And because your
baby shower gift list is filled with items the baby will need,
you can even register for your baby shower gifts using various
sites helping online to register for baby shower gifts.
Following is the list of some of the most happening baby shower
gifts:

* Baby Shower Goods Clearance Items * Baby Shower Goods For Mom
* Baby Shower Goods Candy * Baby Shower Goods
Invites/Thank-you’s * Baby Shower Goods Shower Favors * Baby
Shower Goods Shower Games * Baby Shower Goods Shower Décor *
Baby Shower Goods Shower Tableware

Not every will enter the same keyword spellings (word combinations & phrases), as you would specify, to search for your type of products OR services. Now its time to target your keywords and to increase chances of reaching more prospects by using Keyword Matching Options. These enable you to pin-point your ad trigger OR can help you to refine your ad targeting so that your ads reach people precisely when they are searching for your product or services. There are four types of Keyword Matching Options: Broad Match, Exact Match, Phrase Match & Negative Keywords.So you can choose to designate each of your keywords using these matches.

Broad Match: It is the default setting for your keywords, i.e if you submit a new keyword to your ad group’s keyword list; it will appear as a Broad-Matched term.

If you include general keyword or keyword phrases as Broad-Match - your ads will appear when user searches for those keyword or keyword phrases in any order, and on queries possibly along with other terms.

It triggers your ad for expanded matches even i.e it show your ads for other similar(relevant) words including plurals & synonyms, even if you don’t include these terms in your keyword’s list.

Using Broad-Matched keywords, you don’t have to spend time developing an exhaustive keyword list.

By using Broad-Matched keywords, ensures as many potential customers as possible view your ad and may accrue impressions quickly. These impressions particularly the ones triggered by more general keywords, as broad matched, are delivering clicks & providing good ROI.

If you want to run your ads on broad matched keywords, we recommend you create with a long list of negative keywords to stop from un-targeted impressions.

Phrase Match: A phrase-matched keyword will trigger your ad when search term match the phrases exact sequence & form that you specify OR when search term includes your selected phrase.

Allow additional search terms around phrase and phrase match keywords manually assign using quotation marks: “Keyword”

Ads triggered by phrase matches typically accrue fewer impressions than broad matches, so your campaign may not require as high a daily budget to display your ads.

Additionally, with phrase-matched keywords help your ad reach a targeted audience, the more potential your business will have for an improved ROI.

Exact Match: With exact match, your ad will appear for search queries that include exact words or letters, in the same order, and without any other terms in the query.

Use exact match when you want your ad to appear only on a query that precisely matches the keywords you have chosen.

Exact-Match keywords are surrounded with square brackets: [keywords]

The benefit of exact match keywords is that your ad is shown to an audience looking for precisely what you are advertising. This increases the likelihood your ad will receive relevant clicks & maintain a high quality score, while keeping your costs down.

Negative Match Keywords: Negative keywords prevent your ad from appearing when a search includes a keyword that isn’t relevant to your ad. Your ad won’t appear when a negative keyword you’ve specified is included in a user’s search query.

Negative-match keywords are used with negative (-) sign prior to keywords.

While broad, phrase, and exact match help you control who sees your ad, negative keywords allow you to control who won’t see your ad. This may increase your CTR and ROI.

For Content target ads, keyword matching options do not apply for keywords

Thanks,
Samroy!!

——-
Download unlimited mp3 music downloads at: http://www.free-mp3-downloads.com/

In the world of “Newbie” internet marketing E-books, many names
come to my mind. The Rich Jerk. Neil Shearing…OK, too many
names are in my mind and I’m not going to list them all. The
point is that there are a *lot* of people out there writing “How
to make money” guides for those that are new to marketing
products on the internet, or “Newbies”. I recently found such a
title from Holly Mann, of ThankYouRichJerk.com

Now, you may not have heard of Holly. I never had, until I saw
her ebook on sale at eBay. She’s not one of the “GURU” types,
although I believe she would make a great one. She has a unique
selling proposition - going up in a head-to-head with The Rich
Jerk, and doing it for a lot less. Now, if you’ve read The Rich
Jerk’s ebook, you know his style is a little in-your-face,
harsh, even insulting. Holly doesn’t take that attitude up in
her writing - she has a gentle, helpful writing style, as
opposed to the “I’m rich, do what I say, stupid” mentality that
The Rich Jerk and others use.

Before I get to the contents of Holly’s title, it is amusing to
note that she beats out The Rich Jerk on Google for certain
keywords - and shows that fact off on her website, proving the
point that she knows what she’s talking about. Her website is
not full of over-hyped, copycatted ad copy. Simple, to the
point, matter-of-fact. She does it well.

Most “Newbie” ebooks focus on one particular area of internet
marketing. Affiliate sales, Niche websites, Public domain
material, etc. Her book, entitled “Breakthrough Money-Making
Secrets Revealed!”, circumvents the style of the traditional
one-subject book and gives the reader a very good, broad
understanding of what to do, where and how to start, and some
insider tips that I didn’t even think of. With the exception of
a few spelling errors and the “midnight infomercial” name, this
book is pure gold.

What’s in the book? Without giving too much away, it covers
where to get freebies to put on your site, SEO tactics,
Affiliate programs, hosting and design resources, blogging, and
much, much more. Good, solid information on the basics of
starting internet marketing. Newbies are going to avoid quite a
few mistakes (Holly, where were you 5 years ago??) if they take
this book and read it start to finish. Surprisingly, for all the
information that is covered, it is a quick read at only 31
pages. Holly didn’t add a lot of fluff (unlike The Rich Jerk’s
book) - it’s written to be read and absorbed without having to
take a nap after page 18.

The thing that really put my opinion over the top was conversing
with Holly. She is a friendly individual who, in subsequent
emails after my purchase, shared more valuable information with
me about my promotions and products. She gave me some ideas that
I would have never thought of, and was genuinely interested in
what I was doing. In the impersonal world of internet marketing,
Holly is a true secret to be discovered. (Try asking your
favorite GURU for advice on something you are doing - chances
are you won’t even get a response.)

My thoughts: If you are starting out in internet marketing, get
Holly’s book. If you are experienced, get it anyway - you’re
going to find at least one thing in this book that you didn’t
know.

Click Here
to visit ThankYouRichJerk and learn more!

Pay-per-click search engines allow you to bid for keyword placement within the search engines. For example, if one of your pages focuses on the topic of “Digital Cameras,” you can bid for the #1 (or any other #) placement on the first page of search results.

What a nice time saver! But there’s a catch, of course. The most popular keywords are very expensive.

So your best strategy is to work the niches. Bid on hundreds of less popular keywords related to your content. And keep in mind: You do not always have to bid for the #1 placement. Slightly lower placement is usually much more cost effective.

Submitting to PPC engines (pay per click search engines) is a quick way to get visitors to your site. However, make sure you know how much each visitor is worth to you before you submit.
If you are using any of the PPC search engines like Overture (GoTo.Com), FindWhat , Ah-ha.com or Kanoodle you can save a considerable amount of money by monitoring your bids.

Example: Your bid for “your keyword” is $0.65 and you hold position 3 with that amount. Your next competitor bids $0.33 for position 4. That means that you still would be listed under position 3 if your bid were $0.34 (i.e. you are paying $0.31 too much for your listing).

You can save a lot of money by finding pricing gaps and lower your bids while still maintaining the same position. A very useful tool for monitoring your bids and making sure you do not pay too much for PPC visitors is available through Calgary, Alberta based www.msseo.com.

In addition to monitoring your placement and bids you should be aware that there is a significant amount of fraud going on in the PPC business. Many PPC search engines have affiliate programs and partnership programs. These search partners often generate bogus clicks to inflate their commission. Popular keywords with high bids are the most popular targets for this, but anyone can be a victim of fraud. This is mainly a problem with the smaller pay per click search engines. The leading PPC search engines mentioned previously on this page has safeguards in place to protect you from dishonest affiliates but it never hurts to track and verify all clicks on your own so you can spot fraudulent activity.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company. Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, and their parent company Cre8 Hype Solutions Inc., a Calgary based Internet Marketing Company, to offer their clients a powerful online presence.

Despite what all the Adsense gurus will tell you, there is no huge secret to using Adsense. What all the ebooks and services tell you is exactly what you can find out from Google Adsense themselves or from doing some research on the Internet.

If you are new or relatively new to Google Adsense you might want to take into consideration the following basic tips:

1) Blending… The best way to get anything out of Adsense is to blend the ads within your website. Make them look like they are a part of your site. Use the same color of your site links for your Adsense ad links.

2) Placement… Google had given you an outline of what areas within a web page perform better as apposed to other areas. Use this as a guideline to placing ads within your own web pages. The trick is to experiment with different areas and see which areas perform better on your website. Remember no two websites are created equal, so what might work on someone else’s website might not work on yours.

3) Ad Limit… Google allows you up to 3 ad units and one link unit, along with up to two search boxes. Use as many as you can on your website without making it look cluttered.

4) Channels… Channels allow you to track the performance of your ads within your site through URL channels and custom channels. When you are setting up your ads to be placed on your website, make sure to use channels so you can know exactly which ad unit is performing. This is an invaluable tool, and one that isn’t used as often as it should.

5) Filtering Competition… with this feature Google allows you to filter out your competition of your niche area, allowing only complementary product and service ads to be placed on your site.

6) Content… Remember to keep your site updated with new contact as often as possible. The rule that I have heard is not more than a week between updates. New content brings visitors/customers back, which increases your Adsense revenue.

You’ll find these 6 tips just about everywhere you look on the Internet. They’re pretty basic because they work for everyone.

The only secret to Google Adsense is tracking your results and experimenting, along implementing these six tips.

Tina Stephen is a successful work from home Internet marketer, an independent representative of Strong Future International (SFI); http://www.trker.com/go/3979, and the Design Team leader for MPAM . She’s the owner and webmaster for Work from Home Parents (http://www.trker.com/go/3977) and Website Design and Development (http://www.trker.com/go/3978).

It is a given that billboard advertising “outdoor”
is not a “quick fix”. If sales are down, you can’t
quickly put up a few boards to boost the numbers.
You must plan ahead.

Lead time is not short when using outdoor. The
best use of boards is for image building and brand
awareness.

Billboards are not cost effective for one time
only sales or non-repeating special events. Most
billboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean you
have “arrived” as a formidable business.Billboards
are image builders.

Painted billboards (Paints) are the oldest form of
outdoor advertising. Poster Boards (Paper) may be
the best known. We have all seen the billboard guy
hanging off the ladder with the swirling
wallpaper-like panels being pushed into place with
the big glue broom.

All the rage now is the use of vinyl on boards.
This allows for better color, longer life and very
fine graphics. Vinyls are printed with a special
printer, not unlike your computer printer (but
bigger).

Bulletins are the giant boards you often see along
Interstates. They can be as big as 20 x 60 feet.

Here are BIG Mike’s 9 Tips for Better Billboard
Advertising.

1 Buy at least a 50 showing (meaning 50% of the
population will see it at least once a day) and
do it every other month. Many times if the board
is not sold after your time runs out, it will
remain up for free until replaced.

2 Be sure some if not most of the boards you buy
are lighted locations.

3 Choose stand alone rather than stacked boards
(if you have a choice).

4 Don’t let the billboard salesperson select
the locations for you.

5 Buy vinyls instead of paper or paint and bleed
the graphic off the edge (so it wraps around the
back of the board). Makes your ad look even
bigger.

6 Keep the concept short and clever. Offer a
solution to their problem, entice them with
something new. Avoid same ol’ same ol’.

7 Use the rule of never more than 8 words and one
picture. Remember, most readers will be zooming
by in a car or truck.

8 Don’t put your picture on the board. Remember
the cardinal rule of sales. It’s not all about
YOU, it’s all about THEM.

9 Make outdoor a budget item and plan in advance.
Spend most of your time working on the concept
and design, ’cause once it’s up there, it can’t
be changed and will been seen by everybody.

For more about advertising get my article
“Do Your Radio Ads Work?” Send a blank eMail
MailTo:RadioAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com

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